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Custom Ratings Development & Analysis
TVCCS develops local and nationwide custom ratings studies and analysis via Nielsen Media Research for regulatory, cable, planning, programming, promotion and sales needs.
Nielsen Diary & Meter advisement and analysis including MicroNode and other Nielsen systems. Specialized geographic analysis including STAR and CODE. As an expert in the Turner Broadcastings vs. FCC case, TVCCS's extensive use of Nielsen ratings and copyright data on a nationwide and detailed scale was the first time such information was ever generated and presented to U.S. courts, and Tom Meek is the only expert ever allowed by Nielsen to present its proprietary data in a legal case. Market Research Development and implementation of market research in a wide range of areas as needed. |
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